Gain a deeper understanding of client's expectations. Start with predefined questions to ask your stakeholder.

Recognize the problems and paint points of your target audience while talking to them.

Analyze your competitors and evaluate their strengths, weaknesses and distinguishing features.

Streamline your research data and represent the specific considerations for fundamentally different groups of people.

Tackle the most crucial problems by brainstorming different solutions. Come up with as many solutions as possible.

Connect the dots between the identified problems and their solutions. List down 5-8 steps showing a clear path from the problem to its corresponding solution.

Start with simple prototypes created on paper. It's a simple and cheap way to test your product without much effort.

Use a hi-fidelity prototype to gain more precise feedback and take your prototype to the next level.